We’ve become so used to getting anything we need instantly that our way of consuming data has also evolved. Gone are the days of lengthy paragraphs and posts without subheadings. Today, everyone wants to know what they will get from a post as soon as they land on the page. Many would often skim an article before deciding whether it is worth their time.
As a blogger or content writer, you need to understand that many of your readers want information that is easy to digest. One of the ways to give them this is to create a Listicle, a post presented in a numbered or bulleted form.
Here are six reasons everyone is obsessed with Listicles:
1. They Set Your Expectations
Once readers land on a page, they already know how many items will be explained in the article. Listicles also make it more convenient for them to skim and find out the points that will be discussed. They don’t have to spend an awful lot of time to trying to figure out if the page offers the information they’re looking for.
2. They are Easier to Read — and Write
Apart from being bulleted or numbered, most Listicles often feature short paragraphs. They are the perfect example of a K.I.S.S (Keep It Short and Simple) post.
3. Lists are Easy to Remember
Listicles are easy to remember because they present information in a spatial manner. If a reader is looking for a list of ingredients to make a cake and landed on a recipe page, having the ingredients written in a list form can help them remember items later on. The reader would simply have to think back on the location of the words on the page.
4. They Curate
This type of content tells the readers ” Hey, I’ve done the research for you and here are the most important things you need to know.” They don’t have to look into various websites to get the information they need, saving them time. All they have to do is read one article.
5. Listicles Offer an Alternative Way to Process Information
Listicles offer easily digestible data. With shorter paragraphs and numbered or bulleted items, understanding listicles are easier compared with reading essays. In addition, they can also increase engagement as they encourage readers to connect the dots — going from one item to the next.
6. They Help You Focus
This type of content makes it easier to see the important points. It also lets readers focus on one item at a time, helping them understand each section before being introduced to another point.
Writing for an online audience doesn’t have to be difficult. Don’t beat around the bush; remember to K.I.S.S. Write a listicle!